Doosan Robotics expands market reach by diversifying its collaborative robot solution sales channels
2024. 03. 28
Doosan Robotics will expand its collaborative robot solution sales channels to B2C (business-to-consumer transaction) and will engage in joint marketing with Bodyfriend.
On the 28th, Doosan Robotics announced that it had signed a Memorandum of Understanding (MOU) for the spread of healthcare robots and collaborative robots with Bodyfriend, a healthcare robot company, at the Bundang Doosan Tower in Gyeonggi-do on the 27th.
Under this MOU, Doosan Robotics had agreed to provide its collaborative robot barista solution, DR.PRESSO, to the newly opened Bodyfriend lounges, and Bodyfriend will use its online and offline channels to help with various marketing activities to promote the sale of DR.PRESSO to general customers.
Doosan Robotics expects that this MOU will further expand its sales channels to corporations and individual business owners. The two companies plan to install DR.PRESSO in three Bodyfriend Lounges during the first half of the year, starting with the Bodyfriend Lounge at Lotte Mall Suwon on April 5th and explore collaboration in various fields, including robotics technology and products, in addition to sales and marketing.
Doosan Robotics' DR.PRESSO, released in 2021, can make 15 different types of coffee using the finest coffee beans and 3 types of ade. Additional options can place lids on cups and create latte art. It is also fast enough to make an iced Americano in about 43 seconds and can monitor in real time whether the key components are working properly. Based on this competitiveness, it has been supplied to Mudeungsan Mountain, highway rest areas, and large office buildings.
Junghoon Ryu, CEO of Doosan Robotics, said, "We expect to see great business synergy from the combination of Doosan Robotics' collaborative robot-related technology and product competitiveness and Bodyfriend's B2C sales and marketing capabilities," and added, "Starting with this collaboration, we will expand our sales channels so that customers can experience Doosan Robotics' collaborative robot solutions in various places."
